In this season of political chaos, we’re hearing a lot of words. You need to listen not only to the words they use, but what they are actually saying. Often they use a lot of words, but say nothing. Instead of politics, most of them should take up dancing… most of them sure tap dance around taking a stand on much of anything. I won’t waste time on platitudes, if we have talked, you probably know where my heart lies.
Personally, I love the English language and have spent a lot of time to try to understand the meaning of words and sentences – after all, I spend a lot of time talking to people and want to be clear, concise, and accurate in what I am talking about. Other people don’t always have the same concern about what they say.
A couple posts ago, I mentioned that one of our competitors has been telling people that his machines are “commercial-grade” and ours are “consumer grade”. Well, in the immortal words of Inigo Montoya, “You keep using that word. I do not think it means what you think it means.” Words mean something and phrases mean something – sometimes they are meant to misdirect you, the consumer. And his attempted insult really is a backfire.
The freedictionary.com defines commercial-grade as “of the kind or quality used in commerce; average or inferior, “commercial grade of beef”. I’ll add that commercial-grade beef is typically used in pet food. I don’t think commercial-grade means what he thinks it means, nor do I think it means what he wants you to think it means. Instead of trying to tell people what is great about his machines, he thinks trying to insult competitors will get him a sale.
So, while our machines are designed and built for commercial firewood processors, he is absolutely right in part of his statement – his machines are commercial-grade. Ours are built for professionals, but in the market at a price point many household consumers can afford.
We can spend a lot of time and effort arguing semantics. Watch the videos or better yet, see machines run live. Stopwatch cycles – start at the beginning of a cut and time to beginning of the next cut. Watch how many times the operator touches the log. Watch the wood they are willing to run. My wood pile looks like yours nothing is really straight and round – everything has some twists and bends. Our processors are designed to minimize “touches” to the wood and handle real firewood. Anyone can process telephone poles, it’s when they aren’t so straight and round that many struggle.
Words have meanings. Phrases have meanings. Sometimes, people use both to try to mislead you – but we both know you can fool some of the people some of the time, but you can’t fool all of the people all of the time… At Wood Beaver Forestry, we don’t want to mislead you, we want you to have the very best firewood processors on the market.
Wood Beaver Forestry